Why Your Small and Medium Business Needs a Mobile App


Why Your Small and Medium Business Needs a Mobile App?

If you are a small business owner and your business does not have a mobile app, you need to get one mobile app that may be android app or IOS app. Having a web presence alone is no longer enough, as online action continues to shift to mobile. Simply put, smart phone apps have become too important a marketing device for small and medium industry owners to do without.

Smartphone usage has been on a slash as of late. Almost 75% of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Approximately all 90 percent of that mobile phone time is now dedicated to using apps, analysis reveals. Americans now spending more time look at their mobile phones than they do watching television.

This increase in mobile phone usage means that smart phone apps have converted into a key marketing tool for small and medium companies. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Android Apps and IOS apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

A lot of small and medium business owners still think that getting mobile app is expensive and difficult. They are concerned about the need to build different apps for the various platforms customers are on – IOS app, Android app, Windows and Blackberry and word press app. They are uncertain about building dynamic or static apps, and the difficulty of coming up with an android app design. Moreover, most small-business owners don’t have the proficiency to build apps themselves.


A small number of young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small and medium business owners price range.  Small  and medium business owners with a template that lets them build a complete mobile app, with a wide  range of features   from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations for both IOS and Android in about an hour. in addition, their drag-and-drop system allows owners to develop their own mobile apps, host them, and collect usage data in a clear-cut manner.

Of course, small and medium business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug. In the market, small and medium businesses can now build and test mobile apps easily and inexpensively.  Still the smallest companies can now take advantage of the benefits that a mobile app can provide in attract customers, speeding sales, and building a brand.

Creating an android app and ios app is essential and advantage for small and medium business.


This entry has 1 replies

  1. dileepb says:

    good article for share us thank you…………

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